The 4K HDR era.
4K HDR sets a new standard
4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colors and greater detail. From the hottest new movie to your favorite TV show, everything is more lifelike than ever.
News and sports. Streaming live
Apple TV 4K offers the live content you care about most — news and sports. You’ll find your favorite sports from apps like NBA and MLB and late-breaking news from apps like Bloomberg and CNN, so it’s easier than ever to watch the live programming you love.
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